Victory Extracts

Victory Extracts is set to shake up the Delta 8 market with its line of fruit gummies and drink shots, made from organic, all-natural ingredients. In a space often dominated by synthetic alternatives, Victory Extracts offers a cleaner, more natural option for consumers who care about what they put in their bodies. Their mission is to stand out not just through high-quality products, but by bringing transparency and authenticity to the forefront of cannabis-based wellness.

Targeting 21-35-year-olds, the branding and packaging were crafted to resonate with fun-seeking, health-conscious, and trend-savvy crowd—the kind of consumers who can be found at Coachella and prioritize wellness in their everyday choices.

Project Scope
Brand Identity
Logo Design
Naming
Voice
Label Design
Packaging
Icons

Programs Used
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom