Lemon Perfect is a zero-sugar cold-pressed lemon water that’s full of flavor and packed with antioxidant vitamin C. They squeeze half a California-grown organic lemon into every bottle and can — and add no artificial ingredients — making healthy hydration more convenient, refreshing, and delicious than ever.

The Lemon Perfect Company is headquartered in Atlanta, GA. Serving as freelance Art Director, I had the opportunity to develop the concept, write copy, and design an OOH billboard campaign that created buzz about the new beverage competitor in Coca Cola’s backyard.

In addition to the billboards, I designed a dump bin display for grocery store aisles, aimed at maximizing visibility and driving in-store purchases with bold visuals and engaging messaging. I also wrote the headline copy, "We're perfect for you," which captured Lemon Perfect’s vibrant, humorous, and approachable brand voice — a tone consistent with the billboard concepts.