Dream Clean had a challenge: their labels didn’t communicate what their product did, and to get stocked on store shelves, they needed something more attention-grabbing. They came to me with a logo but needed an entirely new label design — one that could compete with the biggest names in natural cleaning, like Mrs. Meyers, Seventh Generation, and Better Life. The goal was to create a label that looked like Dream Clean was as established as those brands, one that would stop customers in their tracks.

But Dream Clean isn’t just another good-for-you brand. They’re woman-owned, black-owned, committed to fair labor practices, and based in California. Their products are plant-based, cruelty-free, Earth-friendly, and safe for people and pets, but you wouldn’t know that from their old labels.

In addition to designing an eye-catching label, I created a set of icons to highlight their key benefits, along with the copy line "CLEANING PRODUCTS WITH PURPOSE" to encapsulate their mission.