Solmar
Solmar is a premium line of sun-cured, wild-caught tuna and salmon jerky that captures the essence of coastal living and sustainability. With 7 grams of protein and high omega-3 content, this nutrient-dense sea jerky offers a healthy, all-natural snack made with minimal ingredients. The brand focuses on transparency and quality, appealing to health-conscious consumers looking for a guilt-free option that’s as delicious as it is sustainable. Solmar highlights the purity of its ingredients, emphasizing its connection to the ocean and the simplicity of sun-curing methods.
The packaging design draws inspiration from the vibrant coastal beach towns of Italy, incorporating bold, colorful stripes reminiscent of the iconic beach umbrellas that dot the shorelines. The logo mirrors this laid-back, yet chic Mediterranean aesthetic, infusing a sense of luxury while remaining approachable. Every element of Solmar’s visual identity—from the typography to the color palette—reflects the product’s fresh, authentic, and sustainable origins, appealing to consumers who crave both quality and a taste of the seaside.
Project Scope
Brand Identity
Logo Design
Packaging
Voice
Programs Used
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom
Adobe Firefly