Mootz & Tom

What does a modern steakhouse look like? Mootz & Tom redefines the experience.

For this project, I led the naming, logo design, branding, copywriting, menu design, and merchandise mockups to craft a distinctive identity. The palette—bright red and burgundy paired with softer cream and pink—captures both boldness and sophistication. The restaurant’s ethos centers around 100% grass-fed meat, locally sourced, and paired with expertly crafted cocktails.

It’s a blend of old-school charm with a fresh, contemporary attitude, wrapped in a branding voice that’s equal parts playful and bold, bringing a lot of sass to the table.

Project Scope
Brand Identity
Logo Design
Naming
Voice
Copywriting
Collateral
Menu
Merchandise
Staff Uniforms
Billboard
Icons

Programs Used
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom