The word 'infection' written in dark green cursive text on a light beige background.

INFLECTION

Inflection is an employee education platform supporting life’s pivotal moments including fertility, menopause, and end-of-life care. During my time there, I served as Lead Designer. My primary focus was bringing six distinct product identities under one cohesive brand system, ensuring that every touchpoint reflected the trust and empathy these sensitive topics demand.

KEY ACHIEVEMENTS

  • Unified Brand Architecture
    I led the strategic consolidation of six disparate product identities into one cohesive, empathetic brand system. This involved a comprehensive audit of legacy assets across Figma, Canva, and Google Workspace to ensure a unified visual voice across the entire organization.

  • Cross-Functional Design Systems
    I developed accessible brand hubs and tailored templates to meet the specific needs of Sales, Communications, and C-suite leadership. By building out Figma Slides, Canva systems, and Google Slide decks, I ensured brand consistency across all departments without creating a production bottleneck.

  • Email Journey & Lifecycle Redesign
    I overhauled the existing member email journey, replacing disjointed legacy assets with a streamlined, brand-aligned system. This redesign ensured a seamless and supportive user experience from the first touchpoint to long-term engagement.

  • Content & Sales Enablement
    I designed hundreds of custom graphics for video content, client renewal materials, and high-stakes marketing assets. These materials played a key role in maintaining large-client retention and supporting the company's growth within the Fortune 500 landscape.

  • Operational Brand Stewardship
    I centralized all brand assets into a curated hub while maintaining an accessible shared-drive architecture for company-wide use. This initiative significantly improved project turnaround time and eliminated visual inconsistencies across internal and external communications.


The samples below are a small portion of the publicly shared materials from my time at Inflection.

Project Scope
Brand Identity
Logo Design
Collateral
Staff Uniforms
Signage

Programs Used
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom

Directed the visual evolution of Inflection’s social content, ensuring brand consistency across all digital touchpoints. This included developing scalable design systems for live-streamed seminars, global observed days, and core brand initiatives.

A clear petri dish with a pipette adding a liquid, with bubbles forming in the dish, against a light blue background.

I took ownership of Inflection’s LinkedIn presence, updating the banner and avatar to align with the brand rollout, transforming a fragmented page into a cohesive, polished, and professional brand touchpoint.

LinkedIn profile page for Inflection, a health and wellness company in San Francisco, CA. The logo features 'iQ' in a square. The top menu includes categories: Menopause, Fertility, Sensitivity, Divorce, Elder Care, End of Life. The profile header shows the company name, location, follower count, and employee range, with options to message or follow.

For the REBA conference in the UK, I redesigned the entire booth, replacing outdated branding with a modern, clean, and on-brand visual system, from the large wall graphics to the podium design, ensuring a fresh, cohesive brand presence.

At an exhibition booth, three women smile for the camera behind a table promoting a language app called 'inflection.' The booth features a large digital screen and a backdrop listing health-related IQ topics. The front of the table displays key statistics about the app: 6 million users, available in 70 countries and languages, with zero personal data collected.

I developed a comprehensive display kit featuring informative posters with integrated QR codes, and a suite of handouts and swag. This system was designed for heavy rotation, appearing monthly at HR benefits events for Fortune 500 companies to help employees easily navigate and understand their available benefits.

A promotional table for Inflection, an education platform, featuring brochures, flyers, a laptop showing a presentation, and display posters about life's stressful events and related issues, set in a modern office or conference room with large windows.