Fount

In late September 2022, I joined Fount, a wellness and tech startup with the goal of being health and performance advisors to the world's top performers. I was brought on as the Lead Designer — the sole creative on the team. The opportunity to head up design for a potentially game-changing and life-changing business was one I couldn’t pass up.

Hitting the ground running, I led a comprehensive rebranding and relaunch of the Fount brand and it’s FlyKitt product. I also oversaw the design of Squarespace websites for both brands. This fast-paced project also included:

• Designing new FDA-compliant and consumer-friendly packaging

• Creating essential brand assets like internal collateral, marketing documents, and membership one-pagers

• Developing a sizable welcome box for new members to house Fount and FlyKitt products

Additionally, I prepared brand guidelines, created marketing photos and product renderings, and designed social media graphics.

All of these efforts culminated in the company’s first public product launch, which was successfully completed within a tight November 1st deadline.

The next 13 months were a whirlwind of creativity:

• Conceptualized and coordinated four videos: I produced a testimonial-style video featuring founders and program members, a brand video utilizing interviews, b-roll, and footage gathered during product and lifestyle shoots, and created two :25 looping quick cut videos that are used in the hero section of the Fount website and FlyKitt pages.

• Designed brand assets: From logos and sales sheets to evolving membership-tier decks, I ensured consistent brand messaging across all digital and printed materials.

• Embraced cutting-edge tools: I self-taught myself AI image generation techniques using Midjourney, ChatGPT, Adobe Firefly, and Photoshop Generative AI, saving the company upwards of $50,000 on photo shoots.

• Led Wordpress website development: I spearheaded the ground-up redesign and buildout of the Fount/FlyKitt website, collaborating with developers and engineers to implement features and meet or exceed deadlines.

• Contributed to mobile app UI/UX: I collaborated with the CTO and engineering team to design the user interface for both the Fount and FlyKitt mobile apps, creating icons and graphics along the way.

• Launched a product line: I led the design and packaging development for the Fount Kitt System wellness line, launched in November 2023. This included ensuring adherence to FDA guidelines and designing storefronts for the website and Amazon store.

While a large portion of my Fount work remains confidential, the samples above offer a snapshot of my diverse contributions.

Videos I art directed and produced for Fount and FlyKitt, including a brand video, a testimonial video, and two looping videos to be used as hero images on the fount.bio and FlyKitt websites. Additionally, I collaborated closely with an editor to effectively convey the brand message.