No, I didn’t design the Netflix logo animation. But I did create the logo for Red Shoes Pictures, the production company behind Pieces of Her on Netflix and The Morning Show on AppleTV, two of the most popular shows on their respective networks.

When Showrunner Charlotte Stoudt approached me to design a logo, she had a clear vision: she wanted a something simple, clean, and strong—something that would leave a lasting impression. She requested a text-based design that was bold yet refined, and memorable without being overly complex.

You can catch the logo at the end of each episode of both shows.