Fount

In late September 2022, I joined Fount, a wellness and tech startup dedicated to optimizing health and performance for the world’s top performers. As Lead Designer and the sole creative on the team, I had the opportunity to shape the brand from the ground up, driving design for a game-changing business.

KEY ACHIEVEMENTS

• Comprehensive Rebrand & Product Launches
  I led a full-scale rebranding of Fount and launched its first public product, FlyKitt, a jet lag solution, in my first 30 days with the company. This included overseeing the design of Squarespace websites for both brands and delivering on a tight November 1st deadline.

• Decks & Strategic Marketing
  Designed decks, sales one-pagers, and promotional materials to support company growth. This included presentations for high-profile celebrity collaborations and partnerships, as well as investor decks that played a key role in securing Fount's successful Series A funding round.

• Packaging Design
  Designed FDA-compliant, consumer-friendly packaging for FlyKitt and the Fount Kitt System wellness line, launched in November 2023. Additionally, I designed a custom welcome box to house Fount and FlyKitt products for new members.

• Brand Development
  Created essential brand assets, including internal communications collateral, membership materials, and comprehensive brand guidelines, ensuring a cohesive identity across all platforms.

• Photo & Video Production
  Produced and art directed a photo and video shoot, ultimately creating a comprehensive catalog of lifestyle and product photos for Fount and FlyKitt. In tandem, I oversaw video production, which was later utilized in a brand video, a testimonial video, and two 20-second hero videos featured on the Fount and FlyKitt websites.

• Creative Content Production
  Conceptualized and coordinated additional brand videos, ensuring alignment with Fount's evolving identity and messaging.

• Digital Design & Web Development
  Spearheaded the WordPress website redesign for Fount and FlyKitt, collaborating with developers to enhance UI/UX and meet aggressive timelines.

• Mobile App UI/UX
  Partnered with the CTO and engineering team to design the user interface for Fount and FlyKitt mobile apps, contributing icons, graphics, and UX improvements.

• AI & Innovative Cost-Saving Solutions
  Leveraged AI tools (Midjourney, ChatGPT, Adobe Firefly, Photoshop Generative AI) to create marketing visuals, saving the company over $50,000 in production costs.

While much of my work remains confidential, the projects highlighted here showcase my ability to lead design initiatives across branding, product, digital, and marketing channels, all within a fast-paced, high-growth environment.

Videos I art directed and produced for Fount and FlyKitt, including a brand video, a testimonial video, and two looping videos to be used as hero images on the fount.bio and FlyKitt websites. Additionally, I collaborated closely with an editor to effectively convey the brand message.