LEMON PERFECT

Lemon Perfect is a zero-sugar cold-pressed lemon water that’s full of flavor and packed with antioxidant vitamin C. They squeeze half a California-grown organic lemon into every bottle and can — and add no artificial ingredients — making healthy hydration more convenient, refreshing, and delicious than ever. The Lemon Perfect Company is headquartered in Atlanta, GA.

Serving as freelance Art Director, I got to develop the concept, write copy, and design an OOH billboard campaign that creates buzz about the new beverage competitor in Coca Cola’s backyard.

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Project Scope
Billboard Campaign Design
Copywriting

Programs Used
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom