DREAM CLEAN

Dream Clean came to me with an existing logo but needed a new label design. Not just your run-of-the-mill label, but one that would compete against the biggest players in the natural cleaning products game, like Mrs. Meyers, Seventh Generation, and Better Life. They needed a label that looked like they were as well known as those other brands and one that would stop customers in their tracks when spotted on store shelves.

Luckily, they’re not just another good-for-you brand. Their cleaning products have a lot more going for them — Dream Clean is woman-owned, black-owned, believes in fair-labor practices, is made in California, and their products are plant-based, cruelty-free, Earth-friendly, and safe for people and pets solutions, but you wouldn’t know that from their old labels.

In addition to an eye-catching label, they also wanted a family of icons that represent their benefits along with an all-encompassing sentence that sums up who they are and what they stand for, so the copy line CLEANING PRODUCTS WITH PURPOSE was born.

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Project Scope
Label Design
Copywriting
Icons

Programs Used
Adobe Illustrator
Adobe Photoshop